Beyonce and Jay-Z have been given a great honor by Billboard for their mega influence on the music industry and pop culture: Together, they won the #1 spot on the Billboard Power 100 List.
Separately, Jay-Z and Beyonce have made a number of game-changing moves in the career in 2013:
Jay-Z partnered with Samsung for the release of his Magna Carta Holy Grail album, giving it away exclusively to 1 million Samsung customers for free. Magna Carta sold 528,000 units in its first week of release, beating out Jay’s most recent album releases. His album sold a total of 1.1 million copies in 2013.
Beyonce released a surprise album on December 13, 2013, charging a premium price for an album with tons of bonus content – 14 songs, 17 music videos. Her self-titled album, Beyonce, was available exclusively through iTunes. BeyHive fans were only able to purchase the album in its entirety. The reason why? Beyonce wanted fans to have a full lyrical and visual experience, to return to the days when people consumed an album as a whole product, rather than in today’s track-by-track norm. Beyonce went on to sell 1.3 million records within its first 4 weeks of release.
Neither Jay-Z’s nor Beyonce’s albums were released through the standard music industry formula – releasing several singles with tons of TV and magazine promo before being made available to fans.
Billboard had this to say about Beyonce’s star power:
Since parting ways with father Mathew Knowles as her longtime manager in 2011, Beyoncé has proved through her Parkwood Entertainment just how powerful—and productive—a self-managed artist can be with Beyoncé. When the album arrived just before year-end 2013, it silenced months of whispers about delays, scrapped songs and missed deadlines, and it did so with 14 critically acclaimed songs accompanied by 17 jaw-dropping videos, all meticulously curated and co-edited by Beyoncé herself.
The Billboard Power 100 list has been compiled annually for the 3rd year running to honor the most powerful players in the music industry. For the creative ways in which Jay Z and Beyoncé connected fans to their music, and the reaped album sales in leaps and bounds, the Carters shared an honor as power couple of the year.