Beyonce has a new perfume called ‘RISE’ due to hit the stores worldwide in February!
She hopes the scent will be empowering to everyone who wears it, saying:
The spirit of RISE encourages women to be all that we are.
Marsha Brooks, Vice President of Global Marketing at Coty Beauty, elaborated to WWD: “The fragrance concept is a about female empowerment and finding the inner strength that makes women so beautiful. She has done a lot of fruity florals. She’s done gourmands.
“This is sexy and sophisticated. We tested it in multiple countries with excellent results.”
Beyoncé teamed up with Loc Dong, a perfumer at International Flavors & Fragrances (IFF) for her new fragrance, which comes in three sizes and is presented in a luxurious gold bottle designed by Ken Hirst.
The scent has top notes of Italian Bergamot, Golden Apricot and Iced Basil Sorbet, middle notes of Gold Symphony Orchid, Freesia Blossom and Natural Jasmine Sambac, and is rounded out with Autumn Woods Accord, Cashmere Musk and Vetiver Extract.
Check out some pics below as well as the actual commercial, which was directed by none other than Jake Nava.
Beyonce is no stranger to working with Jake Nava. Look how many videos he’s directed for her:
Beyonce “Grown Woman”
Beyonce “Single Ladies (Put A Ring On It)”
Beyonce “If I Were Boy”
Beyonce & Shakira “Beautiful Liar”
Beyonce feat. Jay-Z “Crazy In Love”
Beyonce feat. Sean Paul “Baby Boy”
Beyonce “Naughty Girl”
Destiny’s Child “Cater 2 U”
Beyonce Commercial Pepsi “Mirrors”
Beyonce Commercial Emporio Armani “Diamonds”
Beyonce Commercial “Heat”